FROM THE DESK OF CRAIG HERD
SCOTLAND, UK
Read Time: 2mins
Gentlemen,
Greetings from Scotland!
You are in the right place if you are looking to close the gap between the provider you want to be (for you and your family) and the provider you are today.
Here is what I can safely assume about you...
You've always wanted to have control of your own destiny and fight for your own freedom.
So you started a business. That decision took balls.
Since that decision you have spent years gaining skills, building your network, bringing on clients, losing clients, loving your work and at times resenting and questioning if it is really for you.
BUT
Even when it gets hard you don’t quit.
You don’t quit because of the unspoken promises you made to yourself and your family.
You promised your wife you would give her all that she wanted and reward the years she believed in you. A thank you for the support and the trust.
What about the promise you made to yourself as you held your kids when. they were small.
The one where you said they would not grow up like you did. Money was always seemed hard to come by and there was never enough.
They would not know that scarcity or that struggle. They would have a different start.
If you are like a lot of men I know in spite of these promises and your relentless hard work the prosperity you aim for has never quite arrived. Not at the level you picture in your mind.
Here is what else I can assume…
This is not the first landing page you have visited in search of a way to create the business and life you have always wanted.
There is no shortage of Gurus telling you;
"You are just one thing away from the business and life you’ve always dreamed of! "
You’ve probably bought some programmes, $97 courses, maybe you even have a coach right now.
Some of these things were good, most were not and none of them have taken you to the place you bought them to go.
If that is the case for you I want you to know that…
IT IS NOT YOUR FAULT!
You’ve been sold the wrong map and so it has taken you nowhere.
You are being sold a dream filled with unicorns and quick fixes.
You are not just one funnel away, it doesn’t just take hustle and the best way to scale a 6 figure business isn’t with email marketing…I mean facebook ads…I mean youtube ads…I mean blah blah blah!
Remember,
The guy telling you Funnels are the way is selling Funnel Software.
The guy telling you Facebook Ads are the way is selling a course on Facebook Ads.
The guy telling you if you want to 10X then you need sales training is selling sales training.
Don’t get me wrong. It isn’t that these products are bad or a scam. They are important tactics BUT they are just that. Tactics.
1 Chess move doesn’t win a game.
What you ultimately need is a STRATEGY. Not just a collection of tactics.
What is a strategy?
A strategy is the complete picture that these tactics fit into or don’t as the case may be.
As you may or may not know there are 6 stages in the 'CLIENT ROADMAP".
These are;
Leads This is where the potential client comes into your world for the first time.
Nurture This is the mechanisms you have in place in order to warm strangers up to what you do and how you do it.
Sales This is were you convert a potential client to an actual client and they spend for the first time with you. Many consider it a necessary evil.
Fulfilment This is were you finally get to do what you love. everything up until this point has lead to this moment where you get todo the work you love.
Retention This is how long a client stays with you. We of course want to maximise this.
Ascension Allowing those that want to spend more with you to spend more. There is hidden opportunity in your existing client base.
These are the 6 steps of the client Roadmap. Regardless which tactics you deploy they will fit into one of these 6 stages.
So you see the funnel software, sales training or course might be necessary but they are not sufficient. You need all 6 stages.
I want to invite you to create your strategy.
What we are looking to build with you in the Prosperity Accelerator 28 Day Intensive is a complete strategy and system.
IT WILL TAKE WORK.
…Because there are no silver bullets. There is no one tactic that will blow up your business.
BUT!
We will show you how it can all fit together for you and your specific business in a way that feels authentic and sustainable to you.
We will build it together, like LEGO.
Piece by piece over the 28 days we are together.
So that you will FINALLY have a system, path and map to take you and your family to prosperity.
If that sounds interesting there is a video below this letter explaining the details.
Watch the 12 minute video and if it still sounds good book a call and we can talk.
The decision is up to you. whatever you decide to do next.
Yours to count on,
Craig
Craig Herd
Apex Performance
FROM THE DESK OF CRAIG HERD
SCOTLAND, UK
Read Time: 2mins
Gentlemen,
Greetings from Scotland!
You are in the right place if you are looking to close the gap between the provider you want to be (for you and your family) and the provider you are today.
Here is what I can safely assume about you...
You've always wanted to have control of your own destiny and fight for your own freedom.
So you started a business. That decision took balls.
Since that decision you have spent years gaining skills, building your network, bringing on clients, losing clients, loving your work and at times resenting and questioning if it is really for you.
BUT
Even when it gets hard you don’t quit.
You don’t quit because of the unspoken promises you made to yourself and your family.
You promised your wife you would give her all that she wanted and reward the years she believed in you. A thank you for the support and the trust.
What about the promise you made to yourself as you held your kids when. they were small.
The one were you said they would not grow up like you did. Money was always seemed hard to come by and there was never enough.
They would not know that scarcity or that struggle. They would have a different start.
If you are like a lot of men I know in spite of these promises and your relentless hard work the prosperity you aim for has never quite arrived. Not at the level you picture in your mind.
Here is what else I can assume…
This is not the first landing page you have visited in search of a way to create the business and life you have always wanted.
There is no shortage of Gurus telling you "You are just one thing away from the business and life you’ve always dreamed of! "
You’ve probably bought some programmes, $97 courses, maybe you even have a coach right now.
Some of these things were good, most were not and none of them have taken you to the place you bought them to go.
If that is the case for you I want you to know that…
IT IS NOT YOUR FAULT!
You’ve been sold the wrong map and so it has taken you nowhere.
You are being sold a dream filled with unicorns and quick fixes.
You are not just one funnel away, it doesn’t just take hustle and the best way to scale a 6 figure business isn’t with email marketing…I mean facebook ads…I mean youtube ads…I mean blah blah blah!
Remember,
The guy telling you Funnels are the way is selling Funnel Software.
The guy telling you Facebook Ads are the way is selling a course on Facebook Ads.
The guy telling you if you want to 10X then you need sales training is selling sales training.
Don’t get me wrong. It isn’t that these products are bad or a scam. They are important tactics BUT they are just that. Tactics.
1 Chess move doesn’t win a game.
What you ultimately need is a STRATEGY.
Not just a collection of tactics.
What is a strategy?
A strategy is the complete picture that these tactics fit into or don’t as the case may be.
As you may or may not know there are 6 stages in the 'CLIENT ROADMAP".
These are;
Leads
This is where the potential client comes into your world for the first time.
Nurture
This is the mechanisms you have in place in order to warm strangers up to what you do and how you do it.
Sales
This is were you convert a potential client to an actual client and they spend for the first time with you. Many consider it a necessary evil.
Fulfilment
This is were you finally get to do what you love. everything up until this point has lead to this moment where you get todo the work you love.
Retention
This is how long a client stays with you. We of course want to maximise this.
Ascension
Allowing those that want to spend more with you to spend more. There is hidden opportunity in your existing client base.
These are the 6 steps of the client Roadmap. Regardless which tactics you deploy they will fit into one of these 6 stages.
So you see the funnel software, sales training or course might be necessary but they are not sufficient. You need all 6 stages.
I want to invite you to create your strategy.
What we are looking to build with you in the Prosperity Accelerator 28 Day Intensive is a complete strategy and system.
IT WILL TAKE WORK.
…Because there are no silver bullets. There is no one tactic that will blow up your business.
BUT!
We will show you how it can all fit together for you and your specific business in a way that feels authentic and sustainable to you.
We will build it together, like LEGO.
Piece by piece over the 28 days we are together.
So that you will FINALLY have a system, path and map to take you and your family to prosperity.
If that sounds interesting there is a video below this letter explaining the details.
Watch the 12 minute video and if it still sounds good book a call and we can talk.
The decision is up to you. whatever you decide to do next.
Yours to count on,
Craig
Craig Herd
Apex Performance
Richard lacked certainty, direction and sustainable revenue. 7 days after we launched his custom built marketing and sales machine Richard has generated $4500 in new sales. More importantly he has reclaimed his certainty knowing exactly where his next client is coming from. Richard's now see the true potential of his business and his goals are much higher.
"This system has changed my life! It has given me such peace of mind.
I can now focus on keeping the main thing the main thing which is changing lives. I would absolutely recommend Craig & Apex. If the call is free then go for it because the connection and clarity will change your business and actually working with him will change your life."
Richard lacked certainty, direction and sustainable revenue. 7 days after we launched his custom built marketing and sales machine Richard has generated $4500 in new sales. More importantly he has reclaimed his certainty knowing exactly where his next client is coming from. Richard's now see the true potential of his business and his goals are much higher.
"This system has changed my life! It has given me such peace of mind.
I can now focus on keeping the main thing the main thing which is changing lives. I would absolutely recommend Craig & Apex. If the call is free then go for it because the connection and clarity will change your business and actually working with him will change your life."
Dean was enrolling clients into his front end program no problem.
This was great for cashflow but he was struggling to covert clients into his back end continuity program which was where Dean made all my profit. He was stuck in this place for 6 months. Dean will admit that the stress it caused was starting to affect how he was showing up as a father, when I should be thinking about work.
"After 4 weeks and a little bit of work my conversions when from 30%-80%. This has meant that money is not such a stress and I can focus on making my program better for my clients"
Dean was enrolling clients into his front end program no problem.This was great for cashflow but he was struggling to covert clients into his back end continuity program which was where Dean made all my profit. He was stuck in this place for 6 months. Dean will admit that the stress it caused was starting to affect how he was showing up as a father, when I should be thinking about work.
"After 4 weeks and a little bit of work my conversions when from 30%-80%. This has meant that money is not such a stress and I can focus on making my program better for my clients"
Greg had a passion for helping people through his "WORK HAPPY" programme. Although he had had some initial success Greg's business was not profitable was stuck in this place for 8 months. After just 7 days with us Greg generated $3500 in new clients. Then in December 2021 he went on to have his most profitable month ever since his business began.
"I had worked with Coaches before but I never felt like they had my best interests at heart and I've never felt this connection that I feel with Apex. Craig is genuinely interested in seeing other succeed and I saw results immediate."
Greg had a passion for helping people through his "WORK HAPPY" programme. Although he had had some initial success Greg's business was not profitable was stuck in this place for 8 months. After just 7 days with us Greg generated $3500 in new clients. Then in December 2021 he went on to have his most profitable month ever since his business began.
"I had worked with Coaches before but I never felt like they had my best interests at heart and I've never felt this connection that I feel with Apex. Craig is genuinely interested in seeing other succeed and I saw results immediate."
Jon had built a successful accountancy firm over 5 years. He had no problem generating leads when we met. For Jon it was all about efficiently and prosperity. This meant establishing a simpler, faster methodology for enrolling the client he actually wanted to work with and politely saying no to the ones he didn't. This has reduced the amount of problems he has to deal with.
"I had the new way of working up within a week which feels natural in the business. The results of the new system is that I have high conversion and it just made the whole process a lot more enjoyable. I would definitely recommend working with Craig & Apex."
Jon had built a successful accountancy firm over 5 years. He had no problem generating leads when we met. For Jon it was all about efficiently and prosperity. This meant establishing a simpler, faster methodology for enrolling the client he actually wanted to work with and politely saying no to the ones he didn't. This has reduced the amount of problems he has to deal with.
"I had the new way of working up within a week which feels natural in the business. The results of the new system is that I have high conversion and it just made the whole process a lot more enjoyable. I would definitely recommend working with Craig & Apex."
Dave's main frustration was that he had built a business based on a collection of different strategies and ideas but had no cohesion. He was not getting the results he was looking for alone and that frustration was starting to boil up.
I was able to easily breakthrough Pricing resistance without the pain I was expecting. I now have a method and process and means to launch.
"Behind (Apex) is a force of experience, knowledge and insight. You have to see the models and ideas first hand to see how powerful is truly is... Craig is authentic, down to earth, professional and friendly which is vital in moment when you don't get it or need extra help. No hesitation in recommending. "
Dave's main frustration was that he had built a business based on a collection of different strategies and ideas but had no cohesion. He was not getting the results he was looking for alone and that frustration was starting to boil up.
I was able to easily breakthrough Pricing resistance without the pain I was expecting. I now have a method and process and means to launch.
"Behind (Apex) is a force of experience, knowledge and insight. You have to see the models and ideas first hand to see how powerful is truly is... Craig is authentic, down to earth, professional and friendly which is vital in moment when you don't get it or need extra help. No hesitation in recommending. "
Geoff's biggest challenge was that he had a block. He had run his business for over 15 years but sales had come to a stop. This was affecting Geoff's confidence on sales calls and the problem became worse. For the first time in 15 years Geoff was questioning the future of his business. Geoff now has a very simple method of generating the sales he needs. He has regained his confidence and he has also increased his prices.
"I was making the sales process super complicated. I had limiting believes and block that I couldn't see beyond and my usual strategies weren't working. Craig helped me break through those. Without a shadow of a doubt I would recommend Apex to as many people as possible. I don't think they realise how much they have helped me.
Geoff's biggest challenge was that he had a block. He had run his business for over 15 years but sales had come to a stop. This was affecting Geoff's confidence on sales calls and the problem became worse. For the first time in 15 years Geoff was questioning the future of his business. Geoff now has a very simple method of generating the sales he needs. He has regained his confidence and he has also increased his prices.
"I was making the sales process super complicated. I had limiting believes and block that I couldn't see beyond and my usual strategies weren't working. Craig helped me break through those. Without a shadow of a doubt I would recommend Apex to as many people as possible. I don't think they realise how much they have helped me.
Brandon's challenge was that everything he knew about sales had become obsolete. The modern client wants more than someone to sell them a solution, they want a trusted advisor. This is especially true in tech as the solutions are so complicated. We upgraded Brandons skills and gave him an acquisition process that felt authentic to him and position him as The Trusted Advisor in his Market.
"The amount I have learned in the past 6 months is beyond what I thought was possible. I am building a compounding knowledge how to build the relationships and business I want to build. 100% Happy to recoomend".
Brandon's challenge was that everything he knew about sales had become obsolete. The modern client wants more than someone to sell them a solution, they want a trusted advisor. This is especially true in tech as the solutions are so complicated. We upgraded Brandons skills and gave him an acquisition process that felt authentic to him and position him as The Trusted Advisor in his Market.
"The amount I have learned in the past 6 months is beyond what I thought was possible. I am building a compounding knowledge how to build the relationships and business I want to build. 100% Happy to recoomend".
Joseph had been building his business for 7 years. In that time he had invested thousands into coaching, program and course but In spite of his large investment he still had unanswered question. The struggle was connecting with the kind of clients he wanted to attract. After 4 weeks, Joseph had a deeper understanding of his clients and has refined his messaging and language in a way that speak to the head and the heart of the clients he wants to attract.
"If you are a Businessman that is stuck at any point in the process these guys will really get you to the heart of were your stumbling blocks are and gives you a framework to work through it all step by step and I really enjoyed the process. and get you to where you want to go very quickly and efficiently and I really enjoyed the process. Happy to recommend. "
Joseph had been building his business for 7 years. In that time he had invested thousands into coaching, program and course but In spite of his large investment he still had unanswered question. The struggle was connecting with the kind of clients he wanted to attract. After 4 weeks, Joseph had a deeper understanding of his clients and has refined his messaging and language in a way that speak to the head and the heart of the clients he wants to attract.
"If you are a Businessman that is stuck at any point in the process these guys will really get you to the heart of were your stumbling blocks are and gives you a framework to work through it all step by step and I really enjoyed the process. and get you to where you want to go very quickly and efficiently and I really enjoyed the process. Happy to recommend. "
Robin was having challenges with his sales team and their challenge to generate sufficient leads and convert profitability. We install a marketing and sales machine into Robin's business as well as making recommendations in other areas of the business. Sales performance has improved and team moral is at an all time high.
"What I found most valuable was Craig's insight into human behaviour. Sales is human to human whether clients or staff. We know have a very human sales process that is effective and feels authentic to us. Happy to recommend Craig and Apex Performance and we will continue to use them. "
Robin was having challenges with his sales team and their challenge to generate sufficient leads and convert profitability. We install a marketing and sales machine into Robin's business as well as making recommendations in other areas of the business. Sales performance has improved and team moral is at an all time high.
"What I found most valuable was Craig's insight into human behaviour. Sales is human to human whether clients or staff. We know have a very human sales process that is effective and feels authentic to us. Happy to recommend Craig and Apex Performance and we will continue to use them. "
Most of Ryans responsibility fall under what is common title "project management" however what Ryan understood is effectives sales is part of everything we do in business. Whether Negotiating with vendors, dealing with clients or bringing on new business, all of this requires effective goal setting and an established sales process that allows them to actualise their goals.
"I whole heartedly recommend Craig and Apex as high performance is more than just what they teach it is engrained in how they are. Work with them will allow you to realise untapped potential and untapped enjoyment in your business."
Ryan works on multi million dollar projects in New York City. Most of Ryans responsibility fall under what is common title "project management" however what Ryan understood is effectives sales is part of everything we do in business. Whether Negotiating with vendors, dealing with clients or bringing on new business, all of this requires effective goal setting and an established sales process that allows them to actualise their goals.
"I whole heartedly recommend Craig and Apex as high performance is more than just what they teach it is engrained in how they are. Work with them will allow you to realise untapped potential and untapped enjoyment in your business."
Richard biggest challenge was internal. Although he had no problems recruiting great young sales people he struggled to develop and retain them. We were able to apply our Retention and Ascension models to Rich's team internally incentivising performance and longevity for his team. This has improved their recruitment, on-boarding and development processes greatly.
This dramatically increased Rich's return on Investment of his sales team.
"The one key thing for me is that Craig has a strategy that not only works but we were able to teach to our sales managers. Happy to recommend."
Richard biggest challenge was internal. Although he had no problems recruiting great young sales people he struggled to develop and retain them. We were able to apply our Retention and Ascension models to Rich's team internally incentivising performance and longevity for his team. This has improved their recruitment, on-boarding and development processes greatly.
This dramatically increased Rich's return on Investment of his sales team.
"The one key thing for me is that Craig has a strategy that not only works but we were able to teach to our sales managers. Happy to recommend."
Micheal had incredible knowledge and passion for his business and his clients. He was attracting clients through Google Ad words and this was working just okay. It was converting but unprofitable. He had established himself as an expert in the eyes of his clients but they were paying him like a commodity. Something had to change. The business took a lot of work and did not bring a financial reward. We shortened and simplified his sales cycle as well as unlocked hidden profit for him.
"My Business actually works now. I feel like I have put in the work and now it is time to earn like a professional after so many years and sacrifice."
Micheal had incredible knowledge and passion for his business and his clients. He was attracting clients through Google Ad words and this was working just okay. It was converting but unprofitable. He had established himself as an expert in the eyes of his clients but they were paying him like a commodity. Something had to change. The business took a lot of work and did not bring a financial reward. We shortened and simplified his sales cycle as well as unlocked hidden profit for him.
"My Business actually works now. I feel like I have put in the work and now it is time to earn like a professional after so many years and sacrifice."
Stephen had a well establishment recruitment and Training Business when we started to work together. The challenge Stephen had was this his newly recruited team of sales people had vastly different ways of selling and this made internal training very complicated. We gave Stephen a uniform way to teach sales internally that allowed for consistent results and motivated performance.
"Craig and Apex delivered fantastic sales results. We now have a way to train and motivate internally that has made a big difference to our bottom line. Happy to recommend. "
Stephen had a well establishment recruitment and Training Business when we started to work together. The challenge Stephen had was this his newly recruited team of sales people had vastly different ways of selling and this made internal training very complicated. We gave Stephen a uniform way to teach sales internally that allowed for consistent results and motivated performance.
"Craig and Apex delivered fantastic sales results. We now have a way to train and motivate internally that has made a big difference to our bottom line. Happy to recommend. "
Pete had a successful team. They worked hard for his and achieved very solid results. His business was in no way struggling. The challenge Pete had was that his team had plateaued. We were able to share slight edges directly with his team that gave a fresh perspective on what was possible. These strategies became the new standard for his growing team.
"Craig was of teaching is humble and impactful. He shared his wins and his loses. What he shared is always remember by our team because this techniques are simple to understand and make a big difference. Happy to recommend."
Pete had a successful team. They worked hard for his and achieved very solid results. His business was in no way struggling. The challenge Pete had was that his team had plateaued. We were able to share slight edges directly with his team that gave a fresh perspective on what was possible. These strategies became the new standard for his growing team.
"Craig was of teaching is humble and impactful. He shared his wins and his loses. What he shared is always remember by our team because this techniques are simple to understand and make a big difference. Happy to recommend."
Same was in charge of generating new customers. He also lead a team in doing the same. Sam was experiencing feast or famine months. We worked with Sam to establish systems of consistency. In addition to this we also showed his how to watch for lead indicators of success and failure which meant he could make adjustment long before they were necessary.
"Craig can help you to see things as truly are and more than this show you what they could be like and should be like. Sometimes you just need a boost in your business and Craig can give you that boast. Happy to recommend.
Same was in charge of generating new customers. He also lead a team in doing the same. Sam was experiencing feast or famine months. We worked with Sam to establish systems of consistency. In addition to this we also showed his how to watch for lead indicators of success and failure which meant he could make adjustment long before they were necessary.
"Craig can help you to see things as truly are and more than this show you what they could be like and should be like. Sometimes you just need a boost in your business and Craig can give you that boast. Happy to recommend.
Here's Everything You Get When You Join the Unmatched
'PROSPERITY ACCELERATOR INTENSIVE'
JAN 10TH- FEB 6TH
Here's Everything You Get When You Join the Unmatched
'PROSPERITY ACCELERATOR 28 DAY INTENSIVE'
When Your Accelerator Begins You'll Get In Your Hands...
If you do everything we teach and it doesn't work for you
of course you get a 100% money back guarantee.
If the Accelerator is not what we promise it to be
then yes of course you get your money back.
No Risk. I want you to win.